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Mar 3th

Lumen Is ‘Tinder For Seniors’ Plus It Just Launched

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Lumen Is ‘Tinder For Seniors’ Plus It Just Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly read meetmindful dating site review : meetmindful.reviews Lester. A imed at older people rather than the usual more youthful end of this age range – over-50’s are Lumen’s the desired clientele.

Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges should be bullish; he has got spent +$4.5 million within the app.

The scene is familiar. Swipeable pages, big images, bios however with one distinction. All people are required to upload a selfie within the verification procedure, and an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the days and difficulties with online dating sites.

Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements an unusual types of strategy and Argouges is attempting new things ; “we have been testing lots of different advertising models, employing a mixture of online and offline, with a give attention to offline because you want to fulfill our user base and build up a discussion using them. As an example, this month we are going to a range of sporting, musical and social occasions which are matching with this brand name vision and demographics.” Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most dating apps like to make use of.

The biggest question, just what makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? Based on Andreev, it is about verification and much more pictures. Lumen utilizes AI and will need to have at the least three images for a profile. Hardly a groundbreaking brand brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as numerous great features to keep their attention. When around 40% of all of the marriages result in divorce or separation into the UK and United States, Lumen may well not should do anything but exist and get for the underserved market. Apps have inked a complete lot less and seen success.

Argouges and also the united group do not have every thing prepared and they are willing to ask lots of concerns since the application rolls away. Andreev desires to discover; “Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for an software just solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age good impact on culture? They are the concerns I will be asking within the coming days.”

Lumen is concentrated on a rich demographic plus one that will require a set that is special of so it will likely be interesting to see who sooner or later advertises or lovers utilizing the software. Besides marketing, the info that the software will generate are going to be interesting to several organizations for a wide range. Lumen will not be in short supply of people attempting to partner along with it in the event that application scales once the group plan.

Lumen can be acquired now on iOS and Android in britain only but will likely to be available internationally quickly.

UPDATED: Argouges quotes have already been clarified.

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, knows thing or two about internet dating. Lumen may be the latest venture in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical younger end of this age range – over-50’s are Lumenis the desired clientele.

Despite a busy site market, Argouges views an enormous mobile market for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in North America and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million when you look at the software.

The scene is familiar. Swipeable pages, big images, bios however with one difference. All users are required to upload a selfie included in the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic sign of the days and problems with online dating sites.

Dating apps are wide ranging. Any brand new app that is trying to scale requirements a unique sort of strategy and Argouges is wanting new stuff ; “we have been testing plenty of various advertising models, employing a mixture of online and offline, with a concentrate on offline because we should fulfill our individual base and build a dialogue up together with them. For instance, this thirty days we will be going to a selection of sporting, musical and social activities which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps like to use.

The biggest question, the thing that makes Lumen much better than competitors? So what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen makes use of AI and should have a minimum of three pictures on a profile. Hardly a groundbreaking new twist or unique UI but a progression that is interesting. The +50 market is unlikely to require as numerous features to put up their attention. When around 40% of most marriages result in divorce proceedings within the UK and United States, Lumen may well not should do certainly not exist and stay for the market that is underserved. Apps have inked lot less and seen success.

Argouges and also the group do not have everything prepared and therefore are willing to ask a lot of questions whilst the software rolls away. Andreev would like to learn; “Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for an software only service? Are over-50s as effortless to find as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns I will be asking within the coming months.”

Lumen is concentrated on a rich demographic and something that needs a unique collection of solutions therefore it will undoubtedly be interesting to see whom sooner or later advertises or lovers using the software. Besides marketing, the info that the software will create will likely be interesting to many companies on a wide spectrum. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that software scales once the united team plan.

Lumen can be acquired now on iOS and Android os in the united kingdom only but may be available internationally quickly.

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