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Jun 6th

Online dating service in China situation that is. Present

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Online dating service in China situation that is. Present

The information from iResearch shows the marketplace size of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3%, means more than compared to United States market which can be 3.4%.

Rank Internet Site Popularity Share Of The Market


share of the market

1 ago

1 Jiayuan 72.77 12 months 54.33percent 48.54percent ^ 5.78%
2 Zhenai 14.44 10.77% 11.5percent v 0.73%
3 Baihe 11.50 8.58% 9.59percent v 1.01%
4 ??? 6.73 5.02percent 5.73% v 0.71%
5 ???? 5.05 3.77percent 3.99% v 0.23%
6 ????? 4.20 3.13percent 2.99percent ^ 0.14%
7 ??? 3.83 2.85per cent 3.8% v 0.95%
8 ?? 100 ??? 2.75 2.05percent 2.33% v 0.28%
9 ??????? 2.19 1.63% 3.17% v 1.54%
10 ?????? 2.19 1.63% 1.95% v 0.32%
11 ??? 1.50 1.11per cent 1.3percent v 0.2%
12 ????? 1.34 1% 1.02percent v 0.03%
13 ?????? 1.05 0.78percent 0.7percent ^ 0.07%
14 ??? 0.83 0.61percent 0.66percent v 0.05%
15 ???? 0.74 0.55% N/A ^ 0.55%
16 ??? 0.68 0.5% 0.62percent v 0.12%
17 ????? 0.64 0.47percent N/A ^ 0.47%
18 ???? 0.59 0.44percent N/A ^ 0.44%
19 ????? 0.51 0.38percent 0.67percent v 0.29%
20 ????? 0.40 0.29percent 0.5percent v 0.21%

As shown into the dining table, industry is fairly mature with an extremely concentration degree. The first 10 websites have occupied 93.81% in 2012, the biggest 3 website take 73.7% of the market, at the same time.

Having said that, business mode have not changed basically, nearly away from date.


Users don’t stay for a number of years

The users of on line dating site have actually clear target: to get their skip. Or Mr. Right. Therefore after finding the main one they desire, they shall stop utilizing the web web web site. As Muyan, Baihe ( No. 3 website this is certainly dating Asia) claims, one account often stay active for 6 thirty days to at least one year.

Few clients are spending individual

The site that is no. 1 Jiayuan, has just about 550,000 having to pay users on a monthly basis, with 35 million users as a whole. The portion of spending users is just 1.6%


Not enough conversation

This will be an average design of Chinese site that is dating fundamental personal information + connection. Nonetheless, the four choices here, “send text”, “say hello”, “send present” and “follow her” are not sufficient appealing. I feel that the profile like reading specifications of a machine when I see this.

No follow-up solution

After marriage, partners also provide requirements like consultancy which may be incorporated into these websites. Whilst in reality, no one made it happen.

Not enough focus

Searching among tens of millions of applicants from various walks of life, from young to old…, users need to invest long and you can find constantly unreal information to care. It’s a hefty task for every person.

No service that is relevant

Many online dating sites just provides dating and service that is matching. The info about appropriate solution such as for example wedding photography, wedding banquet, vacation booking can be found on hardly these websites.

Minimal dependability

Final month, a woman from Beijing came across a man claiming himself as a “project manager”. This person invited her to go to his “project” and during the trip the lady suffered automobile wreck. Nevertheless, she got no care from the “project manager” and even impose fist from him. Based on a study from Shanghai Morning, very nearly 30% users have seen this issue.


New services

Besides dating solution, online dating sites are actually attempting product that is new wedding such as for example B2C shop online. As an example, Jiayuan created their online store “Que” by the finish of this past year, providing appropriate solution like marriage ceremony, photography.


Family and marriage therapist ended up being acknowledged by Chinese federal federal government in 2007. This market will expand faster in the near future with the permission by government.

Genuine title

Baihe started to push its users to place genuine title and personal data online at the conclusion of a year ago. By this method, Baihe aimed to truly save plenty of issues such as for example identification and credibility because of its users. And today other sites may also be attempting this.

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